A interesting side story here to the Mass Race
Mitt Romney's staff was the main reason he lost the GOP nod in 2008. They went too negative for too long against any perceived threat.
Which had the result of GOP people supporting the people who were getting these attacks HATING ROMNEY and liking McCain more in response. I know by Decemeber I was tired of Romney I would just flip the channel when he came on.
Also for the money they spent he had one of the lowest returns on investment as to actual voters that I can recall. Here they seem to be taking a different tact and thus are getting a huge ROI. This might bode well for Mitt in the future.
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